WAC Expansion, Why Not Northern Arizona?

Northern Arizona University Athletic Profile:

-Market: Flagstaff metro: 75,000
-Student Body: 17,500 Undergraduates
-Academic Ranking: #78 Forbes Best America's Best Public Colleges and Universities, #96 Washington Monthly
-Mascot: Lumberjacks
-Colors: Blue, Gold and White
-Sports Sponsored:
     Men's: Basketball, Cross Country, Football, Golf, Swimming and Diving, Tennis, Indoor and Outdoor Track and Field
     Women's:  Basketball, Cross Country, Golf, Swimming and Diving, Tennis, Soccer, Indoor and Outdoor Track and Field, Volleyball
-Facilities:
     Football Stadium: Walkup Skydome, Capacity 16,200
     Basketball Court: Walkup Skydome, Capacity 16,200
-Financial: Sports programs are profitable.

Concerns:
1.  Market Size.  Even in the WAC, 75,000 is a small market city.  This would likely be the third smallest market in the WAC were they to join (Ahead of Idaho and Louisiana Tech.  Pullman/Moscow is about 55,000.  Lincoln Parish/Jackson Parrish has about 50,000).  Smaller markets mean a lack of corporate sponsorships and a smaller recruiting base.  NAU is two hours north of Phoenix.
2.  Travel.  How do you get to Flagstaff?  Usually teams that do not take the bus directly to Flagstaff fly to Phoenix or Las Vegas and bus to Flagstaff.  NAU does not need more sports programs, they need a larger airport.
3.  In the shadow of two PAC-12 programs in the state.  But Arizona has 6,400,000 citizens and plenty of room to support another FBS sports program.
4.  Facilities.  The Skydome is large enough for the FBS, but it is not easily expandable.

Bonuses:
Destination City.  The Grand Canyon, Painted Desert, Petrified Forest, and Lake Powell are nearby.

Conclusion:
It will be hard for WAC presidents to overlook the small market and the difficulty in getting to Flagstaff in considering Northern Arizona.  But if comes to Northern Arizona or breakup the conference, they may still vote to add the Lumberjacks than to break up.  After all, the conference already has two other micro cities.  Idaho and Louisiana Tech are in small towns that are hard to get to as well.  This is probably not what the WAC needs unless it comes to survival and there is no one else to add.  My guess is that Northern Arizona will remain an FCS program for the foreseeable future unless Flagstaff experiences a major boom.  They present the same problems that Idaho has, just in a slightly larger market.