WAC Expansion, why not Eastern Washington?

Eastern Washington University Athletic Profile:

-Market: Spokane/Coeur d'Alene combined metro; 610,000
-Student Body: 8,500 Undergraduates
-Academic Ranking: #56 West Region, US News and World Report.  Consumer Digest top 50 best value.
-Mascot: Eagles
-Colors: Red, Black and White
-Sports Sponsored:
     Men's: Football, Basketball, Cross Country, Tennis, Track and Field
     Women's: Basketball, Cross Country, Golf, Soccer, Tennis, Track and Field, Cross Country
-Facilities:
     Football Stadium: Roos Field, Capacity 11,700: Current expansion underway: to 20,000
     Basketball Court: Reese Court: 6,000
-Financial: Sports programs are breaking even, likely would be profitable if not paying for facility upgrades.

Concerns About Upgrading:
1.  Number of Sponsored Sports.  Eastern will need to add at least one Men's team and 3 Women's teams to be FBS and Title IX compliant.  Baseball, Golf or Indoor Track could be easily added for the men.  The Women could add Swimming and Diving, Softball, Indoor Track or Gymnastics.
2.  Facilities.  The football stadium is being upgraded to seat at least 20,000, but the WAC average (after current realignment) is about 30,500.  The University will likely need another expansion soon afterwords.  The basketball arena seems a little on the small side, but about average for the WAC.
3.  In the shadow of two PAC-12 programs.  This is true, but the population of Washington is 6.7 million and could easily support another FBS team.
4.  Small student body.  A small student body translates to a small alumni base, and fewer alumni donations.  The university has been able to successfully find the funding to upgrade the football stadium.  This is no easy task with the economy in recession.  The student body would be the smallest in the WAC.
5.  Market size.  Yes, it is small, but it is also larger than Las Cruces, Logan, Moscow or Rushton.  In the WAC (with no other expansion), it would be the median market.  A larger market usually means more opportunity for corporate sponsorship and a stronger recruiting base.

Bonuses:
Would be a good travel partner for Seattle University.

Conclusion:
The main concern about Eastern Washington is the number of sponsored sports and their small student body.  Their athletic programs were breaking even in 2009 but it will be interesting to see what happens once the stadium renovations are complete.  It is not unrealistic for them to add Golf for men; with Gymnastics, Swimming and Softball for the women; the facilities are in place.  They will simply need to find the scholarship money to cover these new sports.  They will need the football program to step up and generate revenues for the rest of the athletic programs in order to survive in the FBS.  They will have to be successful at the higher level almost right away.  A small student body means that they will not be able to generate a lot of additional revenue with student fees to cover any short falls the way that other schools do.  They may have to push a little harder for corporate sponsorships.  If I was the president of another WAC institution, I would be concerned about adding Eastern Washington, although the prospect does have potential.  They may be a strong WAC member in the 2020's.